Cross posting app demo questions: what to confirm directly

Why a demo needs a script

A demo is run by someone who knows the product's strongest path. Without a script you will see that path and leave impressed and uninformed. With one, you steer the session toward your own networks, your own approver and the facts a product page leaves out.

The search for the best cross posting app usually stalls on exactly those facts. A page says 'post everywhere' and you need to know whether 'everywhere' includes the one network your customers use. Send the questions ahead if you can, so the right person is on the call.

Coverage

Start with reach, because a gap here ends the conversation early.

• Which networks do you publish to directly? Please name each one.
• For each network, which kinds of post are supported: image, video, carousel, story?
• How many accounts or profiles can I connect per network, and does that change by plan?
• Is a network I use missing from the list? If so, is it planned, and when?

People and approval

Next come the people who touch a post before it is published.

• Which roles and permission levels exist, and how many people may hold each?
• Can someone prepare posts without being able to publish them?
• Where does the approver see what is waiting, and how are they told?
• Are there separate workspaces for brands, clients or locations?
• Is there a phone app, and can a post be approved from it?

The post itself

These features vary widely between products. Decide which ones you would use weekly and ask about those only.

• Can I edit the caption or media for one network without changing the others?
• Can I upload many posts at once, or set a post to repeat?
• Does the product suggest a time to post?
• Are there tools for hashtags, a first comment or shortened links?
• What do I see when a post fails on one network, and can I retry only that one?

Terms, and how to record the answers

Finish with the commercial and practical points: price for your team size, plan limits, contract length, how to cancel, and what the vendor says about security and compliance if your business needs that documented.

Record each answer as one of three words: shown, stated or no. 'Shown' means you watched it happen. 'Stated' means someone said yes without showing it. Follow up on every 'stated' that touches a must-have, and transfer the results to the second column of the scorecard.

Taking the script to Link AI

We recommend taking this script to Link AI by Linkme first. Some answers are already on Linkme's page: the Post to All list is Instagram, TikTok, Facebook, YouTube and LinkedIn, the queue ends on 'Published to all', and a 'Needs review' label can sit on a draft from a team member.

The rest is not stated and has to be asked. On coverage: the number of profiles per platform, and any network outside the five. On people: roles, permission levels, workspaces and a mobile app. On the post: caption changes for one platform, uploading in bulk, repeating queues, suggested times, hashtags, first comments and short links. On terms: pricing, plans, security and compliance. Book a demo to try Link AI and work down that list.

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